Serena's approach to tackling business problems and opportunities is so refreshing.  When working with the Stockman's Hall of Fame on an recent project, she stripped away all of the unnecessary guff, gently led us to a creative and profitable strategic direction and then broke that down into an easy to follow and achievable action plan.  

Her love of Tourism and Small Business is infectious and gets great results for clients.  i would recommend Serena and Molto Bene to anyone wanting  honest, no-nonsense fresh thinking to improve their business

lloyd mills
chief executive officer - stockman's hall of fame, longreach 


Serena is an intelligent, articulate, talented professional, particularly skilled in marketing strategy, business development, and facilitating organisational change. Her rich business network assists her to stay abreast of an ever-changing corporate landscape which in turn can be leveraged for the benefit of others.

Serena's energy and unique perspective adds great value to solving complex marketing, branding and HR challenges across a wide range of industries.

Nikki Lloyd
Brand Strategist, Director Lloyd Grey Design


Serena was a pleasure to work with and managed multiple activities with enthusiasm. Confident in handling complex negotiations with NSW Government officials, Serena also managed Business Development team (including devising unique ways of attracting and retaining high dollar value business). She managed various teams of sales and relationship management staff. During my time working with Serena she successfully won a number of high profile accounts.

Garth O’Halloran
Key Account Manager – JANUS et Cie


Serena successfully chaired the Fashion Exposed Advisory Board for a period of two years. Her leadership, enthusiasm, insights and vision ensured a highly functioning and productive Board throughout her term.

Marie Kinsella
Chief Executive Officer at International Exhibition & Conference Group Pty Ltd


Serena and I worked together when she was CEO of an organisation for which I served as Chair.  She was integral in transforming our grass roots charity into a national NFP presence.

Serena brings energy and infectious enthusiasm to group situations.

Jennifer Hetherington
Collaborative Lawyer - Hetherington Family Law
Chair – Mummys Wish Ltd