Practice lead


Serena Varendorff

MBA M.Mgmt (Marketing) P.Dip. Mgmt MAICD


Def: Big time thinker, highly creative, pragmatic, natural educator, passionate collaborator, corporate storyteller, talented influencer.

Her thing is:

  • Marketing and general strategy design and execution

  • Programme and project design, delivery and evaluation

  • Uncovering, harnessing and connecting the power of clever people

  • Destination and event marketing management

  • Lecturing, corporate training, workshops and facilitation

  • Bid, tender and proposal writing

  • Brand creation and building

  • Mentoring, coaching, decision support and sanity checking for leaders

  • Corporate storytelling

  • Social entrepreneurship consulting

Designed and delivered exciting and successful projects for:

  • Medibank Private

  • Australian Catholic University

  • Rio Tinto

  • Tourism Australia

  • Best Doctors USA

  • Compass Group PLC (Sydney Cricket Ground, Sydney Town Hall, Adelaide Festival Centre, Aussie Stadium)

  • Wembley Stadium

  • Stamford Hotels and Resorts

  • Gallipoli Medical Research Foundation

  • Australian Stockman's Hall of Fame

  • And many,many more

Best bribed with: Lamingtons (straight up- no silly jam or cream thanks)


Some collective members


Cathy James

Def: Head honcho of the biggest events in the Australian 21st century arts, music, destination and corporate landscape, creative thinker. Rock and roll heart with surgeonesque attention to detail, master negotiator, manages event stakeholders like a Jedi.

Her thing is:

  • Event strategy development and execution

  • Building and expanding successful music and arts festivals and legacies

  • Event stakeholder, budget, people and risk management and liaison

  • Event entertainment scheduling and artist management

  • Event project management

  • Event sponsorship management

  • Site operations and venue management

  • Event production

  • Event catering

Cath held leadership positions on the following gigs:

  • The Falls Music and Arts Festivals (Australia wide)

  • Sunset Sounds

  • Creative Sydney/VIVID ideas conference

  • Bondi Summer of Fun

  • Small Business Week 2018 – Queensland Government

and held leadership positions with:

  • Future Music Festival (Australia wide)

  • Splendour in the Grass

  • Royal National Association (RNA) Show, Brisbane

  • Powderfinger national concert tours x 2 including large greenfield shows in regional locations

  • Homebake

  • Symposium – Gartner Group

Best bribed with: The promise of a rare, rare quiet afternoon at home


Carolyn Tate

Bachelor of Professional Writing, Bachelor of Arts (Politics, Indigenous Studies)


Def: Unflappable, an artist who paints with words, always seems to know the perfect thing to say/write, can juggle a million projects at once and nail them all, always up for some mischief.

Her thing is:

  • Creative corporate and creative content strategy, delivery, curation and editing

  • Content people want to read and remember

  • Driving traffic through delivery of great email, articles, blog posts, EDMs, social media, ads, graphics and videos

  • Website producer

  • Business writing specialist

  • Tender, proposal and bid content

Written amazing content for:

  • Sydney Morning Herald

  • The Age

  • Women’s Health

  • Dumbo Feather

  • Women’s Weekly

  • SBS Life

  • Blake Education Text Books

  • Queensland Government

  • Bupa

  • Medibank

  • Australian Government

  • Southbank Institute of Technology

  • And a pile more!

Best bribed with: Róse and extortionately expensive skincare treats for her already perfect skin


Simon Bliss

ADFA and RMC Duntroon


Def: addicted to detail, not afraid of conflict when required, uber serious but actually very funny, super organized, methodical, sometimes just the chap you need to get projects over the line.

His thing is:

  • Opportunity strategy development

  • Bid and tender compliance work

  • Change management

  • Data analysis

  • Project and budget management

  • Profit generation

Completed tricky projects for:

  • Medibank

  • Sonic Healthcare

  • Thiess John Holland

  • People Process People

  • Among many others

Best bribed with: Good red and great company